There's the traditional travel mag. There's the newer, hipper adventure travel mag. Then there's the type of adventure travel magazine experience that AJ is about to bring to the table.

Beginning in September of 2009, we will begin sending our writing teams on incredible global journeys.

And unlike traditional travel magazines, we invite our readers to be a daily part of the adventure.

Let's take the contrast with the traditional travel magazine further.

Normally, readers are presented with a random smattering of features and departments, with rarely a hint of what might be coming in next month's issue. The reader is given an end product: the article itself.

Adventure Journey, however, takes adventure travel writing to a new, cutting-edge level. Our writers set out on sets of historic journeys (next year we'll begin with "From Ocean to Sky"--featuring six teams completely traversing six of the world's mightiest rivers over six months), on a scheduled date known and publicized to readers. Their journeys can be followed day-to-day on writers' blogs, complemented by photo galleries, weekly in-the-field podcasts, and regular video posts. The writers' route is charted on interactive maps, updated daily. And full-length feature articles are generated regularly. Indeed, the reader experiences the ups and downs, the thrills, wonder, exhaustion, disappointments, tears, fears, and exhilaration right alongside the writers themselves. All in virtual real-time.

Again, it's not just one journey at a time. Readers will be able to follow multiple trails--all united under a single theme--at once. You'll be able to compare and contrast vastly different adventures, side-by-side. In the case of "From Ocean to Sky," readers will be able to follow teams traveling upriver in the deep, dark jungles of the Amazon; between the highest peaks on the planet, in Tibet, India, and Bangladesh; within the greatest canyons anywhere, in Arizona, Utah, Colorado, California, and Mexico; in the frozen, Arctic wastelands of Alaska in winter; beneath the cloudless African skies of Zambia, Zimbabwe, Mozambique, and Angola; and along the castle-laden banks of southern Europe.

And with over a hundred potential adventure journeys already drawn up, the possibilities for the future are endless—and the reader can literally follow right along. Original, gripping, high-quality content is generated and delivered to readers, virtually in real-time, using cutting-edge technology.

Finally, adventure travel writing has caught up with the modern age.

Here are a few incredible journeys to look forward to:

From 15 September, 2009 - 15 March, 2010...

FROM OCEAN TO SKY = 6 TEAMS, 6 FULL UPRIVER TRAVERSES

From 20 March, 2010 to 20 September, 2010...

ISLAND NATION = 5 TEAMS, 5 FULL COASTLINE TRAVERSES + 5 COMPLETE ISLAND BISECTIONS

From 25 September, 2010 to 25 March, 2011

IN THEIR FOOTSTEPS = RETRACING THE JOURNEYS OF BATTUTA, POLO, COOK, EARHART, AND THE "NEW WORLD" EXPLORERS